Asians spend an estimated $18 billion a year to appear pale. As many as 50% of Taiwanese women (and growing numbers of men) are paying big money to medically alter their exteriors. According to a 2004 study by global marketing firm Synovate, nearly 40% of women in Taiwan, Hong Kong, South Korea, Malaysia and the Philippines used skin whitening and lightening products that year. Asian skin whitening has a tradition that stretches back centuries. The feminine ideal during the Han period for women of the court was almost unearthly white, white skin.
Deadly Skin Trade Preys on African Albinos
Attractiveness Based Partly on Skin Color