The most profitable Disney princesses are the ones who are white and blonde, a new study has found

According to a graph created by Dadaviz, the princess who has sold the most merchandise on eBay since May 2013 is Elsa, with a total of $3,397,816 - which is unsurprising, since Frozen has been such a massive hit in recent times. However, even when Elsa is taken out of the equation it appears that the white princesses still take the lead, with Cinderella in second place followed by Snow White. Even more interestingly, Aladdin's Jasmine and Tiana from The Princess and the Frog - the two non-white princesses in the study - were found to have grossed the least amount in sales.