The much-hyped return to the multiplex of Mel Gibson, whose drunken and anti-Semitic outburst in 2006 turned him into a Hollywood pariah, proved no threat to James Cameron’s “Avatar,” which was No. 1 at the weekend box office for the seventh weekend in a row and passed the $2 billion mark globally.
“Avatar” sold about $30 million in tickets at North American theaters for a new domestic total of $594.5 million.
Overseas “Avatar,” from 20th Century Fox, did about $95 million in business over the weekend. It now ranks as the No. 1 film of all time in terms of revenue (without adjusting for inflation) with $2.04 billion in global sales.
Heading into the weekend, box office analysts were unsure what to expect from Mr. Gibson’s crime thriller “Edge of Darkness.” Had moviegoers forgotten his rant and the subsequent tabloid brush fire? Many people in the movie business still harbor raw feelings about it.
“Edge of Darkness” ended up in second place with about $17 million, a solid result given Mr. Gibson’s tarnished reputation and eight-year absence from a leading movie role. Warner said exit polls showed that 69 percent of the audience listed Mr. Gibson’s presence as the primary reason for attending.
Just goes to show that while Jews control many things in this country today the American movie audience isn't one of them.