Friday, September 9, 2011

Studies by psychologists at the University of Toronto reveal that when it comes to white men, being straight may make you more likable but in the case of black men, gays have a likability edge

In one study, 22 women and nine men viewed 104 photos of straight and gay black and white males and rated their likability on a scale of one (not likable) to seven (extremely likable). Participants were not informed that some of the men pictured were gay. While overall, white straight men were rated as more likable than white gay men, black men were rated in the opposite manner: gay blacks were more likable than straight black men. In a second study, 36 women and 14 men were divided into groups to view the same 104 photos. One group was instructed to approach whites and avoid blacks by pulling a joystick toward them when a white face appears and pushing the joystick away when a black face appears; the other group was instructed to do the opposite, to approach blacks and avoid whites. Among participants approaching whites, the responses were faster for the straight men than for the gay. Among participants approaching blacks, however, responses were faster for gay than straight men. These findings suggest that sexual orientation, despite lacking explicit perceptual markers, infiltrates the automatic impression that is formed. Further, a person's judgment of gay men depends on whether they are white or black.

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